Aprajita Jain is a global soul with Indian roots and a German upbringing. She is a Brand & Digital Marketing Evangelist at Google and works with their most sophisticated advertisers to help them improve their Digital Brand building strategies grounded in consumers’ wants and needs. She collaborates closely with sales teams to help solve these customers’ business challenges and grow their brands through digital marketing and the smart use of technology. In her prior roles she has focused on various Performance Marketing solutions, including Search, Dynamic Remarketing, Prospecting and Mobile solutions for some of Google’s largest advertisers in the Retail and Travel industries. Aprajita earned her Bachelors and Masters degrees in business administration from the University of Saarland in Germany and has also attended the MBA Marketing curriculum at the Haas School of Business at the University of California, Berkeley and The Wharton School of Business at the University of Pennsylvania. She is a die hard Bollywood fan, movie critic, blog author, baking enthusiast and dancer. She speaks four languages which makes her hobby of traveling the world a lot easier.