Revenue generated by the newspaper publishing industry in the United States has been dropping steadily in recent years, falling from $33.59 billion in 2011 to a forecasted $27 billion by 2020. Online publishing, meanwhile, has become an ever more prevalent force, with web platforms taking more and more advertising dollars away from traditional media.

Google’s revenue from advertising has been rising steadily since 2001, reaching $95.38 billion in 2017.

With more and more advertisers moving away from print media and into digital, these trends look set to continue. A 2017 study conducted by advertising consultancy WARC found that globally 18% of all ad spending goes to Google, with that figure rising to 25% when taking into account ad revenue generated by Facebook as well.