Apple iPhone X Sales and Revenue (Infographic)

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Have you noticed the shift? Apple understands luxury B2C retail better than any other tech giant. And, apparently, selling $1,000+ phone is a not a bad way to make money. Apple’s pricing strategy is either a clever way to bolster revenue despite underperforming unit sales or a sign of product maturity and innovation stagnation. Only time will tell whether this approach pays off in the long run.

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