Want to see what the future of business will look like? Curious about applications of emerging technologies in your industry? Experience the Silicon Valley ecosystem and engage with innovation visionaries and thought leaders in a program tailored to your sector and management level. On our Silicon Valley Innovation Center\u2019s immersion programs,<\/a> you will learn best practices for digital transformation and gain valuable insight into innovation strategies for the age of disruption.<\/p>\n\n\n\n
Connect with the global hub of technology innovation!<\/p>\n\n\n\n
Want to see what the future of business will look like? Curious about applications of emerging technologies in your industry? Experience the Silicon Valley ecosystem and engage with innovation visionaries and thought leaders in a program tailored to your sector and management level. On our Silicon Valley Innovation Center\u2019s immersion programs,<\/a> you will learn best practices for digital transformation and gain valuable insight into innovation strategies for the age of disruption.<\/p>\n\n\n\n
Connect with the global hub of technology innovation!<\/p>\n\n\n\n Want to see what the future of business will look like? Curious about applications of emerging technologies in your industry? Experience the Silicon Valley ecosystem and engage with innovation visionaries and thought leaders in a program tailored to your sector and management level. On our Silicon Valley Innovation Center\u2019s immersion programs,<\/a> you will learn best practices for digital transformation and gain valuable insight into innovation strategies for the age of disruption.<\/p>\n\n\n\n
Over the course of their custom immersive program in Silicon Valley, Master\u2019s students from ESCP connected with major trends set to shape the business landscape of the future. They took key lessons from the digital transformation experience of established companies like Cisco and Adobe, and took away valuable insight from the digital branding leadership at Google.<\/p>\n\n\n\n Connect with the global hub of technology innovation!<\/p>\n\n\n\n Want to see what the future of business will look like? Curious about applications of emerging technologies in your industry? Experience the Silicon Valley ecosystem and engage with innovation visionaries and thought leaders in a program tailored to your sector and management level. On our Silicon Valley Innovation Center\u2019s immersion programs,<\/a> you will learn best practices for digital transformation and gain valuable insight into innovation strategies for the age of disruption.<\/p>\n\n\n\n
Over the course of their custom immersive program in Silicon Valley, Master\u2019s students from ESCP connected with major trends set to shape the business landscape of the future. They took key lessons from the digital transformation experience of established companies like Cisco and Adobe, and took away valuable insight from the digital branding leadership at Google.<\/p>\n\n\n\n Connect with the global hub of technology innovation!<\/p>\n\n\n\n Want to see what the future of business will look like? Curious about applications of emerging technologies in your industry? Experience the Silicon Valley ecosystem and engage with innovation visionaries and thought leaders in a program tailored to your sector and management level. On our Silicon Valley Innovation Center\u2019s immersion programs,<\/a> you will learn best practices for digital transformation and gain valuable insight into innovation strategies for the age of disruption.<\/p>\n\n\n\n
Key takeaways<\/strong>: offering users seamless digital experiences through different channels has become hugely influential. While startups have thrived on their understanding of changes in customer behavior, successful digital branding and user engagement can help established companies better serve their customer base and attract new clients.<\/p>\n\n\n\n Over the course of their custom immersive program in Silicon Valley, Master\u2019s students from ESCP connected with major trends set to shape the business landscape of the future. They took key lessons from the digital transformation experience of established companies like Cisco and Adobe, and took away valuable insight from the digital branding leadership at Google.<\/p>\n\n\n\n Connect with the global hub of technology innovation!<\/p>\n\n\n\n Want to see what the future of business will look like? Curious about applications of emerging technologies in your industry? Experience the Silicon Valley ecosystem and engage with innovation visionaries and thought leaders in a program tailored to your sector and management level. On our Silicon Valley Innovation Center\u2019s immersion programs,<\/a> you will learn best practices for digital transformation and gain valuable insight into innovation strategies for the age of disruption.<\/p>\n\n\n\n
At DocuSign, the ESCP group was not only able to ask about the company\u2019s products - such as the legal status of eSignatures and applications in fraud prevention - but also learn how DocuSign was able to tailor its business to potential clients from different spheres, especially those distant to the tech industry and cloud services.<\/p>\n\n\n\n Key takeaways<\/strong>: offering users seamless digital experiences through different channels has become hugely influential. While startups have thrived on their understanding of changes in customer behavior, successful digital branding and user engagement can help established companies better serve their customer base and attract new clients.<\/p>\n\n\n\n Over the course of their custom immersive program in Silicon Valley, Master\u2019s students from ESCP connected with major trends set to shape the business landscape of the future. They took key lessons from the digital transformation experience of established companies like Cisco and Adobe, and took away valuable insight from the digital branding leadership at Google.<\/p>\n\n\n\n Connect with the global hub of technology innovation!<\/p>\n\n\n\n Want to see what the future of business will look like? Curious about applications of emerging technologies in your industry? Experience the Silicon Valley ecosystem and engage with innovation visionaries and thought leaders in a program tailored to your sector and management level. On our Silicon Valley Innovation Center\u2019s immersion programs,<\/a> you will learn best practices for digital transformation and gain valuable insight into innovation strategies for the age of disruption.<\/p>\n\n\n\n
ESCP Europe students learn about customer engagement and digital transformation during a company visit to DocuSign.<\/p>\n\n\n\n At DocuSign, the ESCP group was not only able to ask about the company\u2019s products - such as the legal status of eSignatures and applications in fraud prevention - but also learn how DocuSign was able to tailor its business to potential clients from different spheres, especially those distant to the tech industry and cloud services.<\/p>\n\n\n\n Key takeaways<\/strong>: offering users seamless digital experiences through different channels has become hugely influential. While startups have thrived on their understanding of changes in customer behavior, successful digital branding and user engagement can help established companies better serve their customer base and attract new clients.<\/p>\n\n\n\n Over the course of their custom immersive program in Silicon Valley, Master\u2019s students from ESCP connected with major trends set to shape the business landscape of the future. They took key lessons from the digital transformation experience of established companies like Cisco and Adobe, and took away valuable insight from the digital branding leadership at Google.<\/p>\n\n\n\n Connect with the global hub of technology innovation!<\/p>\n\n\n\n Want to see what the future of business will look like? Curious about applications of emerging technologies in your industry? Experience the Silicon Valley ecosystem and engage with innovation visionaries and thought leaders in a program tailored to your sector and management level. On our Silicon Valley Innovation Center\u2019s immersion programs,<\/a> you will learn best practices for digital transformation and gain valuable insight into innovation strategies for the age of disruption.<\/p>\n\n\n\n
ESCP Europe students learn about customer engagement and digital transformation during a company visit to DocuSign.<\/p>\n\n\n\n At DocuSign, the ESCP group was not only able to ask about the company\u2019s products - such as the legal status of eSignatures and applications in fraud prevention - but also learn how DocuSign was able to tailor its business to potential clients from different spheres, especially those distant to the tech industry and cloud services.<\/p>\n\n\n\n Key takeaways<\/strong>: offering users seamless digital experiences through different channels has become hugely influential. While startups have thrived on their understanding of changes in customer behavior, successful digital branding and user engagement can help established companies better serve their customer base and attract new clients.<\/p>\n\n\n\n Over the course of their custom immersive program in Silicon Valley, Master\u2019s students from ESCP connected with major trends set to shape the business landscape of the future. They took key lessons from the digital transformation experience of established companies like Cisco and Adobe, and took away valuable insight from the digital branding leadership at Google.<\/p>\n\n\n\n Connect with the global hub of technology innovation!<\/p>\n\n\n\n Want to see what the future of business will look like? Curious about applications of emerging technologies in your industry? Experience the Silicon Valley ecosystem and engage with innovation visionaries and thought leaders in a program tailored to your sector and management level. On our Silicon Valley Innovation Center\u2019s immersion programs,<\/a> you will learn best practices for digital transformation and gain valuable insight into innovation strategies for the age of disruption.<\/p>\n\n\n\n
DocuSign then took a new, developer-oriented approach, and enabled integrated functionality for customers while offering free trials for developers who could then become paying clients. Today, the company offers \u201ca simple electronic signature integration, a full digital workflow transformation, or anything in between\u201d and services business from industries as varied as accommodation, insurance, education and food services.<\/p>\n\n\n\n ESCP Europe students learn about customer engagement and digital transformation during a company visit to DocuSign.<\/p>\n\n\n\n At DocuSign, the ESCP group was not only able to ask about the company\u2019s products - such as the legal status of eSignatures and applications in fraud prevention - but also learn how DocuSign was able to tailor its business to potential clients from different spheres, especially those distant to the tech industry and cloud services.<\/p>\n\n\n\n Key takeaways<\/strong>: offering users seamless digital experiences through different channels has become hugely influential. While startups have thrived on their understanding of changes in customer behavior, successful digital branding and user engagement can help established companies better serve their customer base and attract new clients.<\/p>\n\n\n\n Over the course of their custom immersive program in Silicon Valley, Master\u2019s students from ESCP connected with major trends set to shape the business landscape of the future. They took key lessons from the digital transformation experience of established companies like Cisco and Adobe, and took away valuable insight from the digital branding leadership at Google.<\/p>\n\n\n\n Connect with the global hub of technology innovation!<\/p>\n\n\n\n Want to see what the future of business will look like? Curious about applications of emerging technologies in your industry? Experience the Silicon Valley ecosystem and engage with innovation visionaries and thought leaders in a program tailored to your sector and management level. On our Silicon Valley Innovation Center\u2019s immersion programs,<\/a> you will learn best practices for digital transformation and gain valuable insight into innovation strategies for the age of disruption.<\/p>\n\n\n\n
Founded in San Francisco in 2003 and with a current valuation of $4.5 billion, DocuSign initially centered around its digital signature service, accessible on the web and an app. By 2014, however, the company\u2019s marketing leadership had noticed how companies in industries like agriculture were bringing in developers to build their own software systems, which also demanded signatures.<\/p>\n\n\n\n DocuSign then took a new, developer-oriented approach, and enabled integrated functionality for customers while offering free trials for developers who could then become paying clients. Today, the company offers \u201ca simple electronic signature integration, a full digital workflow transformation, or anything in between\u201d and services business from industries as varied as accommodation, insurance, education and food services.<\/p>\n\n\n\n ESCP Europe students learn about customer engagement and digital transformation during a company visit to DocuSign.<\/p>\n\n\n\n At DocuSign, the ESCP group was not only able to ask about the company\u2019s products - such as the legal status of eSignatures and applications in fraud prevention - but also learn how DocuSign was able to tailor its business to potential clients from different spheres, especially those distant to the tech industry and cloud services.<\/p>\n\n\n\n Key takeaways<\/strong>: offering users seamless digital experiences through different channels has become hugely influential. While startups have thrived on their understanding of changes in customer behavior, successful digital branding and user engagement can help established companies better serve their customer base and attract new clients.<\/p>\n\n\n\n Over the course of their custom immersive program in Silicon Valley, Master\u2019s students from ESCP connected with major trends set to shape the business landscape of the future. They took key lessons from the digital transformation experience of established companies like Cisco and Adobe, and took away valuable insight from the digital branding leadership at Google.<\/p>\n\n\n\n Connect with the global hub of technology innovation!<\/p>\n\n\n\n Want to see what the future of business will look like? Curious about applications of emerging technologies in your industry? Experience the Silicon Valley ecosystem and engage with innovation visionaries and thought leaders in a program tailored to your sector and management level. On our Silicon Valley Innovation Center\u2019s immersion programs,<\/a> you will learn best practices for digital transformation and gain valuable insight into innovation strategies for the age of disruption.<\/p>\n\n\n\n
Later, they learned valuable lessons from the experience of DocuSign, a leading eSignature platform and \u201cunicorn\u201d, navigating digital transformation and adapting to customer needs.<\/p>\n\n\n\n Founded in San Francisco in 2003 and with a current valuation of $4.5 billion, DocuSign initially centered around its digital signature service, accessible on the web and an app. By 2014, however, the company\u2019s marketing leadership had noticed how companies in industries like agriculture were bringing in developers to build their own software systems, which also demanded signatures.<\/p>\n\n\n\n DocuSign then took a new, developer-oriented approach, and enabled integrated functionality for customers while offering free trials for developers who could then become paying clients. Today, the company offers \u201ca simple electronic signature integration, a full digital workflow transformation, or anything in between\u201d and services business from industries as varied as accommodation, insurance, education and food services.<\/p>\n\n\n\n ESCP Europe students learn about customer engagement and digital transformation during a company visit to DocuSign.<\/p>\n\n\n\n At DocuSign, the ESCP group was not only able to ask about the company\u2019s products - such as the legal status of eSignatures and applications in fraud prevention - but also learn how DocuSign was able to tailor its business to potential clients from different spheres, especially those distant to the tech industry and cloud services.<\/p>\n\n\n\n Key takeaways<\/strong>: offering users seamless digital experiences through different channels has become hugely influential. While startups have thrived on their understanding of changes in customer behavior, successful digital branding and user engagement can help established companies better serve their customer base and attract new clients.<\/p>\n\n\n\n Over the course of their custom immersive program in Silicon Valley, Master\u2019s students from ESCP connected with major trends set to shape the business landscape of the future. They took key lessons from the digital transformation experience of established companies like Cisco and Adobe, and took away valuable insight from the digital branding leadership at Google.<\/p>\n\n\n\n Connect with the global hub of technology innovation!<\/p>\n\n\n\n Want to see what the future of business will look like? Curious about applications of emerging technologies in your industry? Experience the Silicon Valley ecosystem and engage with innovation visionaries and thought leaders in a program tailored to your sector and management level. On our Silicon Valley Innovation Center\u2019s immersion programs,<\/a> you will learn best practices for digital transformation and gain valuable insight into innovation strategies for the age of disruption.<\/p>\n\n\n\n
If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.<\/p>Jeff Bezos, Founder and CEO of Amazon<\/cite><\/blockquote>\n\n\n\n Later, they learned valuable lessons from the experience of DocuSign, a leading eSignature platform and \u201cunicorn\u201d, navigating digital transformation and adapting to customer needs.<\/p>\n\n\n\n Founded in San Francisco in 2003 and with a current valuation of $4.5 billion, DocuSign initially centered around its digital signature service, accessible on the web and an app. By 2014, however, the company\u2019s marketing leadership had noticed how companies in industries like agriculture were bringing in developers to build their own software systems, which also demanded signatures.<\/p>\n\n\n\n DocuSign then took a new, developer-oriented approach, and enabled integrated functionality for customers while offering free trials for developers who could then become paying clients. Today, the company offers \u201ca simple electronic signature integration, a full digital workflow transformation, or anything in between\u201d and services business from industries as varied as accommodation, insurance, education and food services.<\/p>\n\n\n\n ESCP Europe students learn about customer engagement and digital transformation during a company visit to DocuSign.<\/p>\n\n\n\n At DocuSign, the ESCP group was not only able to ask about the company\u2019s products - such as the legal status of eSignatures and applications in fraud prevention - but also learn how DocuSign was able to tailor its business to potential clients from different spheres, especially those distant to the tech industry and cloud services.<\/p>\n\n\n\n Key takeaways<\/strong>: offering users seamless digital experiences through different channels has become hugely influential. While startups have thrived on their understanding of changes in customer behavior, successful digital branding and user engagement can help established companies better serve their customer base and attract new clients.<\/p>\n\n\n\n Over the course of their custom immersive program in Silicon Valley, Master\u2019s students from ESCP connected with major trends set to shape the business landscape of the future. They took key lessons from the digital transformation experience of established companies like Cisco and Adobe, and took away valuable insight from the digital branding leadership at Google.<\/p>\n\n\n\n Connect with the global hub of technology innovation!<\/p>\n\n\n\n Want to see what the future of business will look like? Curious about applications of emerging technologies in your industry? Experience the Silicon Valley ecosystem and engage with innovation visionaries and thought leaders in a program tailored to your sector and management level. On our Silicon Valley Innovation Center\u2019s immersion programs,<\/a> you will learn best practices for digital transformation and gain valuable insight into innovation strategies for the age of disruption.<\/p>\n\n\n\n
Participants further satisfied their curiosity for innovative products and project management strategies in sessions with Amazon and Cisco. The group was eager to learn from Amazon and the session was the ideal setting to hear about the company\u2019s marketing strategy, project management practices and its approach to competition with other businesses.<\/p>\n\n\n\n If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.<\/p>Jeff Bezos, Founder and CEO of Amazon<\/cite><\/blockquote>\n\n\n\n Later, they learned valuable lessons from the experience of DocuSign, a leading eSignature platform and \u201cunicorn\u201d, navigating digital transformation and adapting to customer needs.<\/p>\n\n\n\n Founded in San Francisco in 2003 and with a current valuation of $4.5 billion, DocuSign initially centered around its digital signature service, accessible on the web and an app. By 2014, however, the company\u2019s marketing leadership had noticed how companies in industries like agriculture were bringing in developers to build their own software systems, which also demanded signatures.<\/p>\n\n\n\n DocuSign then took a new, developer-oriented approach, and enabled integrated functionality for customers while offering free trials for developers who could then become paying clients. Today, the company offers \u201ca simple electronic signature integration, a full digital workflow transformation, or anything in between\u201d and services business from industries as varied as accommodation, insurance, education and food services.<\/p>\n\n\n\n ESCP Europe students learn about customer engagement and digital transformation during a company visit to DocuSign.<\/p>\n\n\n\n At DocuSign, the ESCP group was not only able to ask about the company\u2019s products - such as the legal status of eSignatures and applications in fraud prevention - but also learn how DocuSign was able to tailor its business to potential clients from different spheres, especially those distant to the tech industry and cloud services.<\/p>\n\n\n\n Key takeaways<\/strong>: offering users seamless digital experiences through different channels has become hugely influential. While startups have thrived on their understanding of changes in customer behavior, successful digital branding and user engagement can help established companies better serve their customer base and attract new clients.<\/p>\n\n\n\n Over the course of their custom immersive program in Silicon Valley, Master\u2019s students from ESCP connected with major trends set to shape the business landscape of the future. They took key lessons from the digital transformation experience of established companies like Cisco and Adobe, and took away valuable insight from the digital branding leadership at Google.<\/p>\n\n\n\n Connect with the global hub of technology innovation!<\/p>\n\n\n\n Want to see what the future of business will look like? Curious about applications of emerging technologies in your industry? Experience the Silicon Valley ecosystem and engage with innovation visionaries and thought leaders in a program tailored to your sector and management level. On our Silicon Valley Innovation Center\u2019s immersion programs,<\/a> you will learn best practices for digital transformation and gain valuable insight into innovation strategies for the age of disruption.<\/p>\n\n\n\n
Google's Brand Marketing Evangelist brings the ESCP students up to speed on the latest trends in customer centricity and digital branding.<\/p>\n\n\n\n Participants further satisfied their curiosity for innovative products and project management strategies in sessions with Amazon and Cisco. The group was eager to learn from Amazon and the session was the ideal setting to hear about the company\u2019s marketing strategy, project management practices and its approach to competition with other businesses.<\/p>\n\n\n\n If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.<\/p>Jeff Bezos, Founder and CEO of Amazon<\/cite><\/blockquote>\n\n\n\n Later, they learned valuable lessons from the experience of DocuSign, a leading eSignature platform and \u201cunicorn\u201d, navigating digital transformation and adapting to customer needs.<\/p>\n\n\n\n Founded in San Francisco in 2003 and with a current valuation of $4.5 billion, DocuSign initially centered around its digital signature service, accessible on the web and an app. By 2014, however, the company\u2019s marketing leadership had noticed how companies in industries like agriculture were bringing in developers to build their own software systems, which also demanded signatures.<\/p>\n\n\n\n DocuSign then took a new, developer-oriented approach, and enabled integrated functionality for customers while offering free trials for developers who could then become paying clients. Today, the company offers \u201ca simple electronic signature integration, a full digital workflow transformation, or anything in between\u201d and services business from industries as varied as accommodation, insurance, education and food services.<\/p>\n\n\n\n ESCP Europe students learn about customer engagement and digital transformation during a company visit to DocuSign.<\/p>\n\n\n\n At DocuSign, the ESCP group was not only able to ask about the company\u2019s products - such as the legal status of eSignatures and applications in fraud prevention - but also learn how DocuSign was able to tailor its business to potential clients from different spheres, especially those distant to the tech industry and cloud services.<\/p>\n\n\n\n Key takeaways<\/strong>: offering users seamless digital experiences through different channels has become hugely influential. While startups have thrived on their understanding of changes in customer behavior, successful digital branding and user engagement can help established companies better serve their customer base and attract new clients.<\/p>\n\n\n\n Over the course of their custom immersive program in Silicon Valley, Master\u2019s students from ESCP connected with major trends set to shape the business landscape of the future. They took key lessons from the digital transformation experience of established companies like Cisco and Adobe, and took away valuable insight from the digital branding leadership at Google.<\/p>\n\n\n\n Connect with the global hub of technology innovation!<\/p>\n\n\n\n Want to see what the future of business will look like? Curious about applications of emerging technologies in your industry? Experience the Silicon Valley ecosystem and engage with innovation visionaries and thought leaders in a program tailored to your sector and management level. On our Silicon Valley Innovation Center\u2019s immersion programs,<\/a> you will learn best practices for digital transformation and gain valuable insight into innovation strategies for the age of disruption.<\/p>\n\n\n\n
Google's Brand Marketing Evangelist brings the ESCP students up to speed on the latest trends in customer centricity and digital branding.<\/p>\n\n\n\n Participants further satisfied their curiosity for innovative products and project management strategies in sessions with Amazon and Cisco. The group was eager to learn from Amazon and the session was the ideal setting to hear about the company\u2019s marketing strategy, project management practices and its approach to competition with other businesses.<\/p>\n\n\n\n If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.<\/p>Jeff Bezos, Founder and CEO of Amazon<\/cite><\/blockquote>\n\n\n\n Later, they learned valuable lessons from the experience of DocuSign, a leading eSignature platform and \u201cunicorn\u201d, navigating digital transformation and adapting to customer needs.<\/p>\n\n\n\n Founded in San Francisco in 2003 and with a current valuation of $4.5 billion, DocuSign initially centered around its digital signature service, accessible on the web and an app. By 2014, however, the company\u2019s marketing leadership had noticed how companies in industries like agriculture were bringing in developers to build their own software systems, which also demanded signatures.<\/p>\n\n\n\n DocuSign then took a new, developer-oriented approach, and enabled integrated functionality for customers while offering free trials for developers who could then become paying clients. Today, the company offers \u201ca simple electronic signature integration, a full digital workflow transformation, or anything in between\u201d and services business from industries as varied as accommodation, insurance, education and food services.<\/p>\n\n\n\n ESCP Europe students learn about customer engagement and digital transformation during a company visit to DocuSign.<\/p>\n\n\n\n At DocuSign, the ESCP group was not only able to ask about the company\u2019s products - such as the legal status of eSignatures and applications in fraud prevention - but also learn how DocuSign was able to tailor its business to potential clients from different spheres, especially those distant to the tech industry and cloud services.<\/p>\n\n\n\n Key takeaways<\/strong>: offering users seamless digital experiences through different channels has become hugely influential. While startups have thrived on their understanding of changes in customer behavior, successful digital branding and user engagement can help established companies better serve their customer base and attract new clients.<\/p>\n\n\n\n Over the course of their custom immersive program in Silicon Valley, Master\u2019s students from ESCP connected with major trends set to shape the business landscape of the future. They took key lessons from the digital transformation experience of established companies like Cisco and Adobe, and took away valuable insight from the digital branding leadership at Google.<\/p>\n\n\n\n Connect with the global hub of technology innovation!<\/p>\n\n\n\n Want to see what the future of business will look like? Curious about applications of emerging technologies in your industry? Experience the Silicon Valley ecosystem and engage with innovation visionaries and thought leaders in a program tailored to your sector and management level. On our Silicon Valley Innovation Center\u2019s immersion programs,<\/a> you will learn best practices for digital transformation and gain valuable insight into innovation strategies for the age of disruption.<\/p>\n\n\n\n
Described as an \u201camazing experience\u201d by the student coordinator, a presentation by Google\u2019s Brand Marketing Evangelist gave attendees expert insight into trends in customer engagement and digital branding. The group heard about top marketing tools, techniques to approach and meet with clients and best practices in the field. They also had the opportunity to ask about Google\u2019s \u201csecret sauce\u201d, upcoming products and the company's privacy policy over a Q&A.<\/p>\n\n\n\n Google's Brand Marketing Evangelist brings the ESCP students up to speed on the latest trends in customer centricity and digital branding.<\/p>\n\n\n\n Participants further satisfied their curiosity for innovative products and project management strategies in sessions with Amazon and Cisco. The group was eager to learn from Amazon and the session was the ideal setting to hear about the company\u2019s marketing strategy, project management practices and its approach to competition with other businesses.<\/p>\n\n\n\n If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.<\/p>Jeff Bezos, Founder and CEO of Amazon<\/cite><\/blockquote>\n\n\n\n Later, they learned valuable lessons from the experience of DocuSign, a leading eSignature platform and \u201cunicorn\u201d, navigating digital transformation and adapting to customer needs.<\/p>\n\n\n\n Founded in San Francisco in 2003 and with a current valuation of $4.5 billion, DocuSign initially centered around its digital signature service, accessible on the web and an app. By 2014, however, the company\u2019s marketing leadership had noticed how companies in industries like agriculture were bringing in developers to build their own software systems, which also demanded signatures.<\/p>\n\n\n\n DocuSign then took a new, developer-oriented approach, and enabled integrated functionality for customers while offering free trials for developers who could then become paying clients. Today, the company offers \u201ca simple electronic signature integration, a full digital workflow transformation, or anything in between\u201d and services business from industries as varied as accommodation, insurance, education and food services.<\/p>\n\n\n\n ESCP Europe students learn about customer engagement and digital transformation during a company visit to DocuSign.<\/p>\n\n\n\n At DocuSign, the ESCP group was not only able to ask about the company\u2019s products - such as the legal status of eSignatures and applications in fraud prevention - but also learn how DocuSign was able to tailor its business to potential clients from different spheres, especially those distant to the tech industry and cloud services.<\/p>\n\n\n\n Key takeaways<\/strong>: offering users seamless digital experiences through different channels has become hugely influential. While startups have thrived on their understanding of changes in customer behavior, successful digital branding and user engagement can help established companies better serve their customer base and attract new clients.<\/p>\n\n\n\n Over the course of their custom immersive program in Silicon Valley, Master\u2019s students from ESCP connected with major trends set to shape the business landscape of the future. They took key lessons from the digital transformation experience of established companies like Cisco and Adobe, and took away valuable insight from the digital branding leadership at Google.<\/p>\n\n\n\n Connect with the global hub of technology innovation!<\/p>\n\n\n\n Want to see what the future of business will look like? Curious about applications of emerging technologies in your industry? Experience the Silicon Valley ecosystem and engage with innovation visionaries and thought leaders in a program tailored to your sector and management level. On our Silicon Valley Innovation Center\u2019s immersion programs,<\/a> you will learn best practices for digital transformation and gain valuable insight into innovation strategies for the age of disruption.<\/p>\n\n\n\n
Described as an \u201camazing experience\u201d by the student coordinator, a presentation by Google\u2019s Brand Marketing Evangelist gave attendees expert insight into trends in customer engagement and digital branding. The group heard about top marketing tools, techniques to approach and meet with clients and best practices in the field. They also had the opportunity to ask about Google\u2019s \u201csecret sauce\u201d, upcoming products and the company's privacy policy over a Q&A.<\/p>\n\n\n\n Google's Brand Marketing Evangelist brings the ESCP students up to speed on the latest trends in customer centricity and digital branding.<\/p>\n\n\n\n Participants further satisfied their curiosity for innovative products and project management strategies in sessions with Amazon and Cisco. The group was eager to learn from Amazon and the session was the ideal setting to hear about the company\u2019s marketing strategy, project management practices and its approach to competition with other businesses.<\/p>\n\n\n\n If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.<\/p>Jeff Bezos, Founder and CEO of Amazon<\/cite><\/blockquote>\n\n\n\n Later, they learned valuable lessons from the experience of DocuSign, a leading eSignature platform and \u201cunicorn\u201d, navigating digital transformation and adapting to customer needs.<\/p>\n\n\n\n Founded in San Francisco in 2003 and with a current valuation of $4.5 billion, DocuSign initially centered around its digital signature service, accessible on the web and an app. By 2014, however, the company\u2019s marketing leadership had noticed how companies in industries like agriculture were bringing in developers to build their own software systems, which also demanded signatures.<\/p>\n\n\n\n DocuSign then took a new, developer-oriented approach, and enabled integrated functionality for customers while offering free trials for developers who could then become paying clients. Today, the company offers \u201ca simple electronic signature integration, a full digital workflow transformation, or anything in between\u201d and services business from industries as varied as accommodation, insurance, education and food services.<\/p>\n\n\n\n ESCP Europe students learn about customer engagement and digital transformation during a company visit to DocuSign.<\/p>\n\n\n\n At DocuSign, the ESCP group was not only able to ask about the company\u2019s products - such as the legal status of eSignatures and applications in fraud prevention - but also learn how DocuSign was able to tailor its business to potential clients from different spheres, especially those distant to the tech industry and cloud services.<\/p>\n\n\n\n Key takeaways<\/strong>: offering users seamless digital experiences through different channels has become hugely influential. While startups have thrived on their understanding of changes in customer behavior, successful digital branding and user engagement can help established companies better serve their customer base and attract new clients.<\/p>\n\n\n\n Over the course of their custom immersive program in Silicon Valley, Master\u2019s students from ESCP connected with major trends set to shape the business landscape of the future. They took key lessons from the digital transformation experience of established companies like Cisco and Adobe, and took away valuable insight from the digital branding leadership at Google.<\/p>\n\n\n\n Connect with the global hub of technology innovation!<\/p>\n\n\n\n Want to see what the future of business will look like? Curious about applications of emerging technologies in your industry? Experience the Silicon Valley ecosystem and engage with innovation visionaries and thought leaders in a program tailored to your sector and management level. On our Silicon Valley Innovation Center\u2019s immersion programs,<\/a> you will learn best practices for digital transformation and gain valuable insight into innovation strategies for the age of disruption.<\/p>\n\n\n\n
During their program in Silicon Valley, the ESCP cohort learned about the marketing strategies of Google and Amazon as well as of electronic signature unicorn DocuSign.<\/p>\n\n\n\n Described as an \u201camazing experience\u201d by the student coordinator, a presentation by Google\u2019s Brand Marketing Evangelist gave attendees expert insight into trends in customer engagement and digital branding. The group heard about top marketing tools, techniques to approach and meet with clients and best practices in the field. They also had the opportunity to ask about Google\u2019s \u201csecret sauce\u201d, upcoming products and the company's privacy policy over a Q&A.<\/p>\n\n\n\n Google's Brand Marketing Evangelist brings the ESCP students up to speed on the latest trends in customer centricity and digital branding.<\/p>\n\n\n\n Participants further satisfied their curiosity for innovative products and project management strategies in sessions with Amazon and Cisco. The group was eager to learn from Amazon and the session was the ideal setting to hear about the company\u2019s marketing strategy, project management practices and its approach to competition with other businesses.<\/p>\n\n\n\n If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.<\/p>Jeff Bezos, Founder and CEO of Amazon<\/cite><\/blockquote>\n\n\n\n Later, they learned valuable lessons from the experience of DocuSign, a leading eSignature platform and \u201cunicorn\u201d, navigating digital transformation and adapting to customer needs.<\/p>\n\n\n\n Founded in San Francisco in 2003 and with a current valuation of $4.5 billion, DocuSign initially centered around its digital signature service, accessible on the web and an app. By 2014, however, the company\u2019s marketing leadership had noticed how companies in industries like agriculture were bringing in developers to build their own software systems, which also demanded signatures.<\/p>\n\n\n\n DocuSign then took a new, developer-oriented approach, and enabled integrated functionality for customers while offering free trials for developers who could then become paying clients. Today, the company offers \u201ca simple electronic signature integration, a full digital workflow transformation, or anything in between\u201d and services business from industries as varied as accommodation, insurance, education and food services.<\/p>\n\n\n\n ESCP Europe students learn about customer engagement and digital transformation during a company visit to DocuSign.<\/p>\n\n\n\n At DocuSign, the ESCP group was not only able to ask about the company\u2019s products - such as the legal status of eSignatures and applications in fraud prevention - but also learn how DocuSign was able to tailor its business to potential clients from different spheres, especially those distant to the tech industry and cloud services.<\/p>\n\n\n\n Key takeaways<\/strong>: offering users seamless digital experiences through different channels has become hugely influential. While startups have thrived on their understanding of changes in customer behavior, successful digital branding and user engagement can help established companies better serve their customer base and attract new clients.<\/p>\n\n\n\n Over the course of their custom immersive program in Silicon Valley, Master\u2019s students from ESCP connected with major trends set to shape the business landscape of the future. They took key lessons from the digital transformation experience of established companies like Cisco and Adobe, and took away valuable insight from the digital branding leadership at Google.<\/p>\n\n\n\n Connect with the global hub of technology innovation!<\/p>\n\n\n\n Want to see what the future of business will look like? Curious about applications of emerging technologies in your industry? Experience the Silicon Valley ecosystem and engage with innovation visionaries and thought leaders in a program tailored to your sector and management level. On our Silicon Valley Innovation Center\u2019s immersion programs,<\/a> you will learn best practices for digital transformation and gain valuable insight into innovation strategies for the age of disruption.<\/p>\n\n\n\n
New players have been able to capture market segments quickly and without the scale and infrastructure of incumbents. A central part of their growth has been their ability to recognize the expectations of consumers<\/a> for rich digital experiences and thus offer simple services through seamless interfaces and easy-to-use apps. Today, adopting a customer-centric business approach has become a central part of the digital transformation journey<\/a> of established organizations.<\/p>\n\n\n\n During their program in Silicon Valley, the ESCP cohort learned about the marketing strategies of Google and Amazon as well as of electronic signature unicorn DocuSign.<\/p>\n\n\n\n Described as an \u201camazing experience\u201d by the student coordinator, a presentation by Google\u2019s Brand Marketing Evangelist gave attendees expert insight into trends in customer engagement and digital branding. The group heard about top marketing tools, techniques to approach and meet with clients and best practices in the field. They also had the opportunity to ask about Google\u2019s \u201csecret sauce\u201d, upcoming products and the company's privacy policy over a Q&A.<\/p>\n\n\n\n Google's Brand Marketing Evangelist brings the ESCP students up to speed on the latest trends in customer centricity and digital branding.<\/p>\n\n\n\n Participants further satisfied their curiosity for innovative products and project management strategies in sessions with Amazon and Cisco. The group was eager to learn from Amazon and the session was the ideal setting to hear about the company\u2019s marketing strategy, project management practices and its approach to competition with other businesses.<\/p>\n\n\n\n If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.<\/p>Jeff Bezos, Founder and CEO of Amazon<\/cite><\/blockquote>\n\n\n\n Later, they learned valuable lessons from the experience of DocuSign, a leading eSignature platform and \u201cunicorn\u201d, navigating digital transformation and adapting to customer needs.<\/p>\n\n\n\n Founded in San Francisco in 2003 and with a current valuation of $4.5 billion, DocuSign initially centered around its digital signature service, accessible on the web and an app. By 2014, however, the company\u2019s marketing leadership had noticed how companies in industries like agriculture were bringing in developers to build their own software systems, which also demanded signatures.<\/p>\n\n\n\n DocuSign then took a new, developer-oriented approach, and enabled integrated functionality for customers while offering free trials for developers who could then become paying clients. Today, the company offers \u201ca simple electronic signature integration, a full digital workflow transformation, or anything in between\u201d and services business from industries as varied as accommodation, insurance, education and food services.<\/p>\n\n\n\n ESCP Europe students learn about customer engagement and digital transformation during a company visit to DocuSign.<\/p>\n\n\n\n At DocuSign, the ESCP group was not only able to ask about the company\u2019s products - such as the legal status of eSignatures and applications in fraud prevention - but also learn how DocuSign was able to tailor its business to potential clients from different spheres, especially those distant to the tech industry and cloud services.<\/p>\n\n\n\n Key takeaways<\/strong>: offering users seamless digital experiences through different channels has become hugely influential. While startups have thrived on their understanding of changes in customer behavior, successful digital branding and user engagement can help established companies better serve their customer base and attract new clients.<\/p>\n\n\n\n Over the course of their custom immersive program in Silicon Valley, Master\u2019s students from ESCP connected with major trends set to shape the business landscape of the future. They took key lessons from the digital transformation experience of established companies like Cisco and Adobe, and took away valuable insight from the digital branding leadership at Google.<\/p>\n\n\n\n Connect with the global hub of technology innovation!<\/p>\n\n\n\n Want to see what the future of business will look like? Curious about applications of emerging technologies in your industry? Experience the Silicon Valley ecosystem and engage with innovation visionaries and thought leaders in a program tailored to your sector and management level. On our Silicon Valley Innovation Center\u2019s immersion programs,<\/a> you will learn best practices for digital transformation and gain valuable insight into innovation strategies for the age of disruption.<\/p>\n\n\n\n
Achieving customer centricity is no longer a differentiator. In the digital age it has become a matter of survival.<\/p>KPMG, Customer First Report<\/cite><\/blockquote>\n\n\n\n New players have been able to capture market segments quickly and without the scale and infrastructure of incumbents. A central part of their growth has been their ability to recognize the expectations of consumers<\/a> for rich digital experiences and thus offer simple services through seamless interfaces and easy-to-use apps. Today, adopting a customer-centric business approach has become a central part of the digital transformation journey<\/a> of established organizations.<\/p>\n\n\n\n During their program in Silicon Valley, the ESCP cohort learned about the marketing strategies of Google and Amazon as well as of electronic signature unicorn DocuSign.<\/p>\n\n\n\n Described as an \u201camazing experience\u201d by the student coordinator, a presentation by Google\u2019s Brand Marketing Evangelist gave attendees expert insight into trends in customer engagement and digital branding. The group heard about top marketing tools, techniques to approach and meet with clients and best practices in the field. They also had the opportunity to ask about Google\u2019s \u201csecret sauce\u201d, upcoming products and the company's privacy policy over a Q&A.<\/p>\n\n\n\n Google's Brand Marketing Evangelist brings the ESCP students up to speed on the latest trends in customer centricity and digital branding.<\/p>\n\n\n\n Participants further satisfied their curiosity for innovative products and project management strategies in sessions with Amazon and Cisco. The group was eager to learn from Amazon and the session was the ideal setting to hear about the company\u2019s marketing strategy, project management practices and its approach to competition with other businesses.<\/p>\n\n\n\n If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.<\/p>Jeff Bezos, Founder and CEO of Amazon<\/cite><\/blockquote>\n\n\n\n Later, they learned valuable lessons from the experience of DocuSign, a leading eSignature platform and \u201cunicorn\u201d, navigating digital transformation and adapting to customer needs.<\/p>\n\n\n\n Founded in San Francisco in 2003 and with a current valuation of $4.5 billion, DocuSign initially centered around its digital signature service, accessible on the web and an app. By 2014, however, the company\u2019s marketing leadership had noticed how companies in industries like agriculture were bringing in developers to build their own software systems, which also demanded signatures.<\/p>\n\n\n\n DocuSign then took a new, developer-oriented approach, and enabled integrated functionality for customers while offering free trials for developers who could then become paying clients. Today, the company offers \u201ca simple electronic signature integration, a full digital workflow transformation, or anything in between\u201d and services business from industries as varied as accommodation, insurance, education and food services.<\/p>\n\n\n\n ESCP Europe students learn about customer engagement and digital transformation during a company visit to DocuSign.<\/p>\n\n\n\n At DocuSign, the ESCP group was not only able to ask about the company\u2019s products - such as the legal status of eSignatures and applications in fraud prevention - but also learn how DocuSign was able to tailor its business to potential clients from different spheres, especially those distant to the tech industry and cloud services.<\/p>\n\n\n\n Key takeaways<\/strong>: offering users seamless digital experiences through different channels has become hugely influential. While startups have thrived on their understanding of changes in customer behavior, successful digital branding and user engagement can help established companies better serve their customer base and attract new clients.<\/p>\n\n\n\n Over the course of their custom immersive program in Silicon Valley, Master\u2019s students from ESCP connected with major trends set to shape the business landscape of the future. They took key lessons from the digital transformation experience of established companies like Cisco and Adobe, and took away valuable insight from the digital branding leadership at Google.<\/p>\n\n\n\n Connect with the global hub of technology innovation!<\/p>\n\n\n\n Want to see what the future of business will look like? Curious about applications of emerging technologies in your industry? Experience the Silicon Valley ecosystem and engage with innovation visionaries and thought leaders in a program tailored to your sector and management level. On our Silicon Valley Innovation Center\u2019s immersion programs,<\/a> you will learn best practices for digital transformation and gain valuable insight into innovation strategies for the age of disruption.<\/p>\n\n\n\n
Achieving customer centricity is no longer a differentiator. In the digital age it has become a matter of survival.<\/p>KPMG, Customer First Report<\/cite><\/blockquote>\n\n\n\n New players have been able to capture market segments quickly and without the scale and infrastructure of incumbents. A central part of their growth has been their ability to recognize the expectations of consumers<\/a> for rich digital experiences and thus offer simple services through seamless interfaces and easy-to-use apps. Today, adopting a customer-centric business approach has become a central part of the digital transformation journey<\/a> of established organizations.<\/p>\n\n\n\n During their program in Silicon Valley, the ESCP cohort learned about the marketing strategies of Google and Amazon as well as of electronic signature unicorn DocuSign.<\/p>\n\n\n\n Described as an \u201camazing experience\u201d by the student coordinator, a presentation by Google\u2019s Brand Marketing Evangelist gave attendees expert insight into trends in customer engagement and digital branding. The group heard about top marketing tools, techniques to approach and meet with clients and best practices in the field. They also had the opportunity to ask about Google\u2019s \u201csecret sauce\u201d, upcoming products and the company's privacy policy over a Q&A.<\/p>\n\n\n\n Google's Brand Marketing Evangelist brings the ESCP students up to speed on the latest trends in customer centricity and digital branding.<\/p>\n\n\n\n Participants further satisfied their curiosity for innovative products and project management strategies in sessions with Amazon and Cisco. The group was eager to learn from Amazon and the session was the ideal setting to hear about the company\u2019s marketing strategy, project management practices and its approach to competition with other businesses.<\/p>\n\n\n\n If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.<\/p>Jeff Bezos, Founder and CEO of Amazon<\/cite><\/blockquote>\n\n\n\n Later, they learned valuable lessons from the experience of DocuSign, a leading eSignature platform and \u201cunicorn\u201d, navigating digital transformation and adapting to customer needs.<\/p>\n\n\n\n Founded in San Francisco in 2003 and with a current valuation of $4.5 billion, DocuSign initially centered around its digital signature service, accessible on the web and an app. By 2014, however, the company\u2019s marketing leadership had noticed how companies in industries like agriculture were bringing in developers to build their own software systems, which also demanded signatures.<\/p>\n\n\n\n DocuSign then took a new, developer-oriented approach, and enabled integrated functionality for customers while offering free trials for developers who could then become paying clients. Today, the company offers \u201ca simple electronic signature integration, a full digital workflow transformation, or anything in between\u201d and services business from industries as varied as accommodation, insurance, education and food services.<\/p>\n\n\n\n ESCP Europe students learn about customer engagement and digital transformation during a company visit to DocuSign.<\/p>\n\n\n\n At DocuSign, the ESCP group was not only able to ask about the company\u2019s products - such as the legal status of eSignatures and applications in fraud prevention - but also learn how DocuSign was able to tailor its business to potential clients from different spheres, especially those distant to the tech industry and cloud services.<\/p>\n\n\n\n Key takeaways<\/strong>: offering users seamless digital experiences through different channels has become hugely influential. While startups have thrived on their understanding of changes in customer behavior, successful digital branding and user engagement can help established companies better serve their customer base and attract new clients.<\/p>\n\n\n\n Over the course of their custom immersive program in Silicon Valley, Master\u2019s students from ESCP connected with major trends set to shape the business landscape of the future. They took key lessons from the digital transformation experience of established companies like Cisco and Adobe, and took away valuable insight from the digital branding leadership at Google.<\/p>\n\n\n\n Connect with the global hub of technology innovation!<\/p>\n\n\n\n Want to see what the future of business will look like? Curious about applications of emerging technologies in your industry? Experience the Silicon Valley ecosystem and engage with innovation visionaries and thought leaders in a program tailored to your sector and management level. On our Silicon Valley Innovation Center\u2019s immersion programs,<\/a> you will learn best practices for digital transformation and gain valuable insight into innovation strategies for the age of disruption.<\/p>\n\n\n\n
Key takeaways:<\/strong> virtually all industries today can be disrupted, so companies need a digital transformation strategy based on technology and software to grow and remain relevant in the years to come. There are valuable lessons in the successful transformation journeys of established companies, in particular with regard to process digitization and adoption of new business models, cloud-based systems and technology in AI, big data and IoT.<\/p>\n\n\n\n Achieving customer centricity is no longer a differentiator. In the digital age it has become a matter of survival.<\/p>KPMG, Customer First Report<\/cite><\/blockquote>\n\n\n\n New players have been able to capture market segments quickly and without the scale and infrastructure of incumbents. A central part of their growth has been their ability to recognize the expectations of consumers<\/a> for rich digital experiences and thus offer simple services through seamless interfaces and easy-to-use apps. Today, adopting a customer-centric business approach has become a central part of the digital transformation journey<\/a> of established organizations.<\/p>\n\n\n\n During their program in Silicon Valley, the ESCP cohort learned about the marketing strategies of Google and Amazon as well as of electronic signature unicorn DocuSign.<\/p>\n\n\n\n Described as an \u201camazing experience\u201d by the student coordinator, a presentation by Google\u2019s Brand Marketing Evangelist gave attendees expert insight into trends in customer engagement and digital branding. The group heard about top marketing tools, techniques to approach and meet with clients and best practices in the field. They also had the opportunity to ask about Google\u2019s \u201csecret sauce\u201d, upcoming products and the company's privacy policy over a Q&A.<\/p>\n\n\n\n Google's Brand Marketing Evangelist brings the ESCP students up to speed on the latest trends in customer centricity and digital branding.<\/p>\n\n\n\n Participants further satisfied their curiosity for innovative products and project management strategies in sessions with Amazon and Cisco. The group was eager to learn from Amazon and the session was the ideal setting to hear about the company\u2019s marketing strategy, project management practices and its approach to competition with other businesses.<\/p>\n\n\n\n If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.<\/p>Jeff Bezos, Founder and CEO of Amazon<\/cite><\/blockquote>\n\n\n\n Later, they learned valuable lessons from the experience of DocuSign, a leading eSignature platform and \u201cunicorn\u201d, navigating digital transformation and adapting to customer needs.<\/p>\n\n\n\n Founded in San Francisco in 2003 and with a current valuation of $4.5 billion, DocuSign initially centered around its digital signature service, accessible on the web and an app. By 2014, however, the company\u2019s marketing leadership had noticed how companies in industries like agriculture were bringing in developers to build their own software systems, which also demanded signatures.<\/p>\n\n\n\n DocuSign then took a new, developer-oriented approach, and enabled integrated functionality for customers while offering free trials for developers who could then become paying clients. Today, the company offers \u201ca simple electronic signature integration, a full digital workflow transformation, or anything in between\u201d and services business from industries as varied as accommodation, insurance, education and food services.<\/p>\n\n\n\n ESCP Europe students learn about customer engagement and digital transformation during a company visit to DocuSign.<\/p>\n\n\n\n At DocuSign, the ESCP group was not only able to ask about the company\u2019s products - such as the legal status of eSignatures and applications in fraud prevention - but also learn how DocuSign was able to tailor its business to potential clients from different spheres, especially those distant to the tech industry and cloud services.<\/p>\n\n\n\n Key takeaways<\/strong>: offering users seamless digital experiences through different channels has become hugely influential. While startups have thrived on their understanding of changes in customer behavior, successful digital branding and user engagement can help established companies better serve their customer base and attract new clients.<\/p>\n\n\n\n Over the course of their custom immersive program in Silicon Valley, Master\u2019s students from ESCP connected with major trends set to shape the business landscape of the future. They took key lessons from the digital transformation experience of established companies like Cisco and Adobe, and took away valuable insight from the digital branding leadership at Google.<\/p>\n\n\n\n Connect with the global hub of technology innovation!<\/p>\n\n\n\n Want to see what the future of business will look like? Curious about applications of emerging technologies in your industry? Experience the Silicon Valley ecosystem and engage with innovation visionaries and thought leaders in a program tailored to your sector and management level. On our Silicon Valley Innovation Center\u2019s immersion programs,<\/a> you will learn best practices for digital transformation and gain valuable insight into innovation strategies for the age of disruption.<\/p>\n\n\n\n
The ESCP group heard about Cisco\u2019s innovation services offering as well as its investments in early-stage companies. They also gained valuable insight into marketing and project management strategies that they can apply themselves.<\/p>\n\n\n\n Key takeaways:<\/strong> virtually all industries today can be disrupted, so companies need a digital transformation strategy based on technology and software to grow and remain relevant in the years to come. There are valuable lessons in the successful transformation journeys of established companies, in particular with regard to process digitization and adoption of new business models, cloud-based systems and technology in AI, big data and IoT.<\/p>\n\n\n\n Achieving customer centricity is no longer a differentiator. In the digital age it has become a matter of survival.<\/p>KPMG, Customer First Report<\/cite><\/blockquote>\n\n\n\n New players have been able to capture market segments quickly and without the scale and infrastructure of incumbents. A central part of their growth has been their ability to recognize the expectations of consumers<\/a> for rich digital experiences and thus offer simple services through seamless interfaces and easy-to-use apps. Today, adopting a customer-centric business approach has become a central part of the digital transformation journey<\/a> of established organizations.<\/p>\n\n\n\n During their program in Silicon Valley, the ESCP cohort learned about the marketing strategies of Google and Amazon as well as of electronic signature unicorn DocuSign.<\/p>\n\n\n\n Described as an \u201camazing experience\u201d by the student coordinator, a presentation by Google\u2019s Brand Marketing Evangelist gave attendees expert insight into trends in customer engagement and digital branding. The group heard about top marketing tools, techniques to approach and meet with clients and best practices in the field. They also had the opportunity to ask about Google\u2019s \u201csecret sauce\u201d, upcoming products and the company's privacy policy over a Q&A.<\/p>\n\n\n\n Google's Brand Marketing Evangelist brings the ESCP students up to speed on the latest trends in customer centricity and digital branding.<\/p>\n\n\n\n Participants further satisfied their curiosity for innovative products and project management strategies in sessions with Amazon and Cisco. The group was eager to learn from Amazon and the session was the ideal setting to hear about the company\u2019s marketing strategy, project management practices and its approach to competition with other businesses.<\/p>\n\n\n\n If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.<\/p>Jeff Bezos, Founder and CEO of Amazon<\/cite><\/blockquote>\n\n\n\n Later, they learned valuable lessons from the experience of DocuSign, a leading eSignature platform and \u201cunicorn\u201d, navigating digital transformation and adapting to customer needs.<\/p>\n\n\n\n Founded in San Francisco in 2003 and with a current valuation of $4.5 billion, DocuSign initially centered around its digital signature service, accessible on the web and an app. By 2014, however, the company\u2019s marketing leadership had noticed how companies in industries like agriculture were bringing in developers to build their own software systems, which also demanded signatures.<\/p>\n\n\n\n DocuSign then took a new, developer-oriented approach, and enabled integrated functionality for customers while offering free trials for developers who could then become paying clients. Today, the company offers \u201ca simple electronic signature integration, a full digital workflow transformation, or anything in between\u201d and services business from industries as varied as accommodation, insurance, education and food services.<\/p>\n\n\n\n ESCP Europe students learn about customer engagement and digital transformation during a company visit to DocuSign.<\/p>\n\n\n\n At DocuSign, the ESCP group was not only able to ask about the company\u2019s products - such as the legal status of eSignatures and applications in fraud prevention - but also learn how DocuSign was able to tailor its business to potential clients from different spheres, especially those distant to the tech industry and cloud services.<\/p>\n\n\n\n Key takeaways<\/strong>: offering users seamless digital experiences through different channels has become hugely influential. While startups have thrived on their understanding of changes in customer behavior, successful digital branding and user engagement can help established companies better serve their customer base and attract new clients.<\/p>\n\n\n\n Over the course of their custom immersive program in Silicon Valley, Master\u2019s students from ESCP connected with major trends set to shape the business landscape of the future. They took key lessons from the digital transformation experience of established companies like Cisco and Adobe, and took away valuable insight from the digital branding leadership at Google.<\/p>\n\n\n\n Connect with the global hub of technology innovation!<\/p>\n\n\n\n Want to see what the future of business will look like? Curious about applications of emerging technologies in your industry? Experience the Silicon Valley ecosystem and engage with innovation visionaries and thought leaders in a program tailored to your sector and management level. On our Silicon Valley Innovation Center\u2019s immersion programs,<\/a> you will learn best practices for digital transformation and gain valuable insight into innovation strategies for the age of disruption.<\/p>\n\n\n\n
The group also gained insight from the transformation journey of hardware-based company Cisco. Founded in 1984, Cisco Systems grew significantly 1980s and 1990s as a manufacturer and seller of computer and telecommunication equipment. In recent years, however, their awareness of value in software services and the possibilities in future waves of disruption led the company to reimagine its business and implement several digital transformation initiatives<\/a>. These have included a significant transformation of the workforce, with the digitization of cloud services, technical services and security which has boosted employee productivity and resulted in a 35% increase in supply chain productivity.<\/p>\n\n\n\n The ESCP group heard about Cisco\u2019s innovation services offering as well as its investments in early-stage companies. They also gained valuable insight into marketing and project management strategies that they can apply themselves.<\/p>\n\n\n\n Key takeaways:<\/strong> virtually all industries today can be disrupted, so companies need a digital transformation strategy based on technology and software to grow and remain relevant in the years to come. There are valuable lessons in the successful transformation journeys of established companies, in particular with regard to process digitization and adoption of new business models, cloud-based systems and technology in AI, big data and IoT.<\/p>\n\n\n\n Achieving customer centricity is no longer a differentiator. In the digital age it has become a matter of survival.<\/p>KPMG, Customer First Report<\/cite><\/blockquote>\n\n\n\n New players have been able to capture market segments quickly and without the scale and infrastructure of incumbents. A central part of their growth has been their ability to recognize the expectations of consumers<\/a> for rich digital experiences and thus offer simple services through seamless interfaces and easy-to-use apps. Today, adopting a customer-centric business approach has become a central part of the digital transformation journey<\/a> of established organizations.<\/p>\n\n\n\n During their program in Silicon Valley, the ESCP cohort learned about the marketing strategies of Google and Amazon as well as of electronic signature unicorn DocuSign.<\/p>\n\n\n\n Described as an \u201camazing experience\u201d by the student coordinator, a presentation by Google\u2019s Brand Marketing Evangelist gave attendees expert insight into trends in customer engagement and digital branding. The group heard about top marketing tools, techniques to approach and meet with clients and best practices in the field. They also had the opportunity to ask about Google\u2019s \u201csecret sauce\u201d, upcoming products and the company's privacy policy over a Q&A.<\/p>\n\n\n\n Google's Brand Marketing Evangelist brings the ESCP students up to speed on the latest trends in customer centricity and digital branding.<\/p>\n\n\n\n Participants further satisfied their curiosity for innovative products and project management strategies in sessions with Amazon and Cisco. The group was eager to learn from Amazon and the session was the ideal setting to hear about the company\u2019s marketing strategy, project management practices and its approach to competition with other businesses.<\/p>\n\n\n\n If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.<\/p>Jeff Bezos, Founder and CEO of Amazon<\/cite><\/blockquote>\n\n\n\n Later, they learned valuable lessons from the experience of DocuSign, a leading eSignature platform and \u201cunicorn\u201d, navigating digital transformation and adapting to customer needs.<\/p>\n\n\n\n Founded in San Francisco in 2003 and with a current valuation of $4.5 billion, DocuSign initially centered around its digital signature service, accessible on the web and an app. By 2014, however, the company\u2019s marketing leadership had noticed how companies in industries like agriculture were bringing in developers to build their own software systems, which also demanded signatures.<\/p>\n\n\n\n DocuSign then took a new, developer-oriented approach, and enabled integrated functionality for customers while offering free trials for developers who could then become paying clients. Today, the company offers \u201ca simple electronic signature integration, a full digital workflow transformation, or anything in between\u201d and services business from industries as varied as accommodation, insurance, education and food services.<\/p>\n\n\n\n ESCP Europe students learn about customer engagement and digital transformation during a company visit to DocuSign.<\/p>\n\n\n\n At DocuSign, the ESCP group was not only able to ask about the company\u2019s products - such as the legal status of eSignatures and applications in fraud prevention - but also learn how DocuSign was able to tailor its business to potential clients from different spheres, especially those distant to the tech industry and cloud services.<\/p>\n\n\n\n Key takeaways<\/strong>: offering users seamless digital experiences through different channels has become hugely influential. While startups have thrived on their understanding of changes in customer behavior, successful digital branding and user engagement can help established companies better serve their customer base and attract new clients.<\/p>\n\n\n\n Over the course of their custom immersive program in Silicon Valley, Master\u2019s students from ESCP connected with major trends set to shape the business landscape of the future. They took key lessons from the digital transformation experience of established companies like Cisco and Adobe, and took away valuable insight from the digital branding leadership at Google.<\/p>\n\n\n\n Connect with the global hub of technology innovation!<\/p>\n\n\n\n Want to see what the future of business will look like? Curious about applications of emerging technologies in your industry? Experience the Silicon Valley ecosystem and engage with innovation visionaries and thought leaders in a program tailored to your sector and management level. On our Silicon Valley Innovation Center\u2019s immersion programs,<\/a> you will learn best practices for digital transformation and gain valuable insight into innovation strategies for the age of disruption.<\/p>\n\n\n\n
The group later attended a presentation by Adobe and gained a first-hand account of digital transformation in an established organization. Adobe has become a case study of digital adoption, with a strategy that included switching to a Software as a Service (SaaS) model, offering a subscription-based service and completely transitioning to cloud. The students not only had the chance to learn about the application of emerging technologies for digital transformation, but also about marketing tools to grow a brand. The session was of great interest to the students, with one of the ESCP coordinators commenting: \u201cExcellent content for marketing, very useful and the speaker was phenomenal.\u201d<\/p>\n\n\n\n The group also gained insight from the transformation journey of hardware-based company Cisco. Founded in 1984, Cisco Systems grew significantly 1980s and 1990s as a manufacturer and seller of computer and telecommunication equipment. In recent years, however, their awareness of value in software services and the possibilities in future waves of disruption led the company to reimagine its business and implement several digital transformation initiatives<\/a>. These have included a significant transformation of the workforce, with the digitization of cloud services, technical services and security which has boosted employee productivity and resulted in a 35% increase in supply chain productivity.<\/p>\n\n\n\n The ESCP group heard about Cisco\u2019s innovation services offering as well as its investments in early-stage companies. They also gained valuable insight into marketing and project management strategies that they can apply themselves.<\/p>\n\n\n\n Key takeaways:<\/strong> virtually all industries today can be disrupted, so companies need a digital transformation strategy based on technology and software to grow and remain relevant in the years to come. There are valuable lessons in the successful transformation journeys of established companies, in particular with regard to process digitization and adoption of new business models, cloud-based systems and technology in AI, big data and IoT.<\/p>\n\n\n\n Achieving customer centricity is no longer a differentiator. In the digital age it has become a matter of survival.<\/p>KPMG, Customer First Report<\/cite><\/blockquote>\n\n\n\n New players have been able to capture market segments quickly and without the scale and infrastructure of incumbents. A central part of their growth has been their ability to recognize the expectations of consumers<\/a> for rich digital experiences and thus offer simple services through seamless interfaces and easy-to-use apps. Today, adopting a customer-centric business approach has become a central part of the digital transformation journey<\/a> of established organizations.<\/p>\n\n\n\n During their program in Silicon Valley, the ESCP cohort learned about the marketing strategies of Google and Amazon as well as of electronic signature unicorn DocuSign.<\/p>\n\n\n\n Described as an \u201camazing experience\u201d by the student coordinator, a presentation by Google\u2019s Brand Marketing Evangelist gave attendees expert insight into trends in customer engagement and digital branding. The group heard about top marketing tools, techniques to approach and meet with clients and best practices in the field. They also had the opportunity to ask about Google\u2019s \u201csecret sauce\u201d, upcoming products and the company's privacy policy over a Q&A.<\/p>\n\n\n\n Google's Brand Marketing Evangelist brings the ESCP students up to speed on the latest trends in customer centricity and digital branding.<\/p>\n\n\n\n Participants further satisfied their curiosity for innovative products and project management strategies in sessions with Amazon and Cisco. The group was eager to learn from Amazon and the session was the ideal setting to hear about the company\u2019s marketing strategy, project management practices and its approach to competition with other businesses.<\/p>\n\n\n\n If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.<\/p>Jeff Bezos, Founder and CEO of Amazon<\/cite><\/blockquote>\n\n\n\n Later, they learned valuable lessons from the experience of DocuSign, a leading eSignature platform and \u201cunicorn\u201d, navigating digital transformation and adapting to customer needs.<\/p>\n\n\n\n Founded in San Francisco in 2003 and with a current valuation of $4.5 billion, DocuSign initially centered around its digital signature service, accessible on the web and an app. By 2014, however, the company\u2019s marketing leadership had noticed how companies in industries like agriculture were bringing in developers to build their own software systems, which also demanded signatures.<\/p>\n\n\n\n DocuSign then took a new, developer-oriented approach, and enabled integrated functionality for customers while offering free trials for developers who could then become paying clients. Today, the company offers \u201ca simple electronic signature integration, a full digital workflow transformation, or anything in between\u201d and services business from industries as varied as accommodation, insurance, education and food services.<\/p>\n\n\n\n ESCP Europe students learn about customer engagement and digital transformation during a company visit to DocuSign.<\/p>\n\n\n\n At DocuSign, the ESCP group was not only able to ask about the company\u2019s products - such as the legal status of eSignatures and applications in fraud prevention - but also learn how DocuSign was able to tailor its business to potential clients from different spheres, especially those distant to the tech industry and cloud services.<\/p>\n\n\n\n Key takeaways<\/strong>: offering users seamless digital experiences through different channels has become hugely influential. While startups have thrived on their understanding of changes in customer behavior, successful digital branding and user engagement can help established companies better serve their customer base and attract new clients.<\/p>\n\n\n\n Over the course of their custom immersive program in Silicon Valley, Master\u2019s students from ESCP connected with major trends set to shape the business landscape of the future. They took key lessons from the digital transformation experience of established companies like Cisco and Adobe, and took away valuable insight from the digital branding leadership at Google.<\/p>\n\n\n\n Connect with the global hub of technology innovation!<\/p>\n\n\n\n Want to see what the future of business will look like? Curious about applications of emerging technologies in your industry? Experience the Silicon Valley ecosystem and engage with innovation visionaries and thought leaders in a program tailored to your sector and management level. On our Silicon Valley Innovation Center\u2019s immersion programs,<\/a> you will learn best practices for digital transformation and gain valuable insight into innovation strategies for the age of disruption.<\/p>\n\n\n\n
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