Instead of creating an innovation culture, businesses need to be functional learning organizations with a methodology to find the truth about whether their product fits in a given market, and create functional learning to accelerate the path to that truth and then find profitability. Few large corporations are still being led by their founders, so finding the stage-relevant person is important. One approach is to have an entrepreneur in residence, someone that’s not really necessarily focused on the core business or even the adjacent technologies but the disruptive one. Entrepreneurism inside of a large company brings more of an owner mindset among employees. We’ve moved out of this age of developed technology into this age of applied technology where it’s never been easier to get a product to market yet it’s never been harder to sell it. Thus, as much emphasis is needed on market development earlier in development phases to figure out what time and money and resources should be spent on by actually solving problems for customers and end-users instead of just building cool tech. Most innovation inside of corporations now tends to be improvements around the status quo. There aren’t enough disruptive big bets and the biggest gap that’s holding most big companies back from the big bets is commercialization. Market development needs to be at the beginning to work on the things that people want, not the things that the company thinks they want. True innovation is in the business model associated with changes. It’s not in the technology itself; it’s what the technology creates. It’s the execution of the innovation that determines success and it has nothing to do with the stage of the company but everything to do with the stage of the product. In this innovation economy, product companies are transforming into service companies. Ten years from now, product companies are going to be service companies with a product because of the data that’s being generated from the products, connected with big data and AI and machine learning.