Growing businesses face a range of challenges. As a business grows, different problems and opportunities demand different solutions and different strategies. We recommend businesses to evaluate their strategies at least once a year. What worked a year ago might not be the best approach today.
At Silicon Valley Innovation Center, our innovation experts provide industry-specific strategic advice in such areas as market assessment, product roadmap, scenario planning, alliance and partnership management. Our experts are not consultants, they are successful practitioners from leading tech companies, and unlike traditional consultants, they won’t leave you after the project is complete, they will collaborate with you in the long term. They are Silicon Valley’s most experienced strategic advisors, who will bring the new and fresh perspective on how to make smart and strategic decisions in the context of the current technological revolution.
Let’s get to know each other! This kick-off workshop is a 1-day workshop to brainstorm and set the tone of the engagement. We will start off with an introduction to the future of business and entrepreneurship. After, we will run some exercises to help us understand the mission, vision and values of your organization. What are your business focus areas? What is your company roadmap? What would you like to achieve in the long~short term? We will assess the company by doing a SWOT and PEST analysis. After this workshop we will have a better understanding of what are the critical issues we should respond to, the goals and objectives we want to achieve, the capacity of your organization to achieve them, and more.
It is extremely difficult to develop a new high-quality product or service without conducting at least some basic market research. As business conditions change continually, so your market research should be continuous as well. Well-designed and thorough market research can give you the information you need to both implement and execute the most appropriate innovation strategy. Therefore, after the kick-off workshop we will run a 6 week Market Research to understand different customer and industry data that could be used in your benefit.services organizations.
The five basic methods we use to run our market research include surveys, focus groups, personal interviews, observation, and field trials. After this market research you will have a better understanding of who are your customers, what exact product are they buying now, why do they buy this product, what will make them buy more from you and more. At the end you will leave with a 6-page white paper format of the selected topics of research where you can clearly see market trends, key sub-segments, key industry players and top 50-100 startups working in a similar solution.
After the workshop we will organize a 3-day custom program to meet with the change makers of Silicon Valley. Our innovation strategy development program is an industry and company specific training, which allows executives to experience first-hand the impact of emerging technologies, practices and methodologies applicable to their industry and business growth. We will bring together leaders from the best startups and successful technology companies for hands-on, in-person learning where you will develop an understanding of the business and corporate transformation required to succeed in this quickly changing world. This program will equip your leadership group with knowledge, insights, and excitement to conduct their own transformation initiatives.
After 7-weeks of executive meetings, tours, research, workshops, and more, we will end with impact and excitement on a 1-day Wrap-Up Workshop. This session will summarize the training by restating the main points, review the initial objectives and highlight how they have been met, answer more questions, and end with a 6-month action plan.