Title:

ESCP: Digital Marketing

Program:

Digital Marketing Program

Dates:

April 3rd-April 11th, 2019

Participant:

MBA Students ESCP, Europe

Location:

Silicon Valley, CA, USA

Case

What Customers Asked​

ESCP came to SVIC with a mission to provide students with practical insights and experience in digital transformation and the future of business, digital marketing, customer centricity, and startup engagement.

What We Did

SVIC designed and executed a nine-day educational program to meet the learning objectives of ESCP. The program sessions were held in Silicon Valley and were led by many of the area’s most innovative companies.

Results & Outcomes

The ESCP students were able to immerse themselves in the innovation ecosystem, connecting with tech giants like Amazon and Google and with fast-growing disruptors such as DocuSign and Udemy. They learned first-hand how established companies can make the digital transformation journey and saw in action the new business models that are rewriting traditional industry rules.

Participating companies

Start Planning Your Innovation Journey

Silicon Valley Innovation Center
We help global corporations grow by empowering them with new technologies, top experts and best startups
Get In Touch
Our Location