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ESCP: Digital Marketing


Digital Marketing Program


April 3rd-April 11th, 2019


MBA Students ESCP, Europe


Silicon Valley, CA, USA


What Customers Asked​

ESCP came to SVIC with a mission to provide students with practical insights and experience in digital transformation and the future of business, digital marketing, customer centricity, and startup engagement.

What We Did

SVIC designed and executed a nine-day educational program to meet the learning objectives of ESCP. The program sessions were held in Silicon Valley and were led by many of the area’s most innovative companies.

Results & Outcomes

The ESCP students were able to immerse themselves in the innovation ecosystem, connecting with tech giants like Amazon and Google and with fast-growing disruptors such as DocuSign and Udemy. They learned first-hand how established companies can make the digital transformation journey and saw in action the new business models that are rewriting traditional industry rules.

Participating companies

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