Lead Generation Marketing Manager
SAN MATEO, CA
DESCRIPTION
Our ideal candidate will have an in-depth understanding of end-to-end demand generation strategies and a proven track record in building, executing, and delivering high impact, ROI-driven lead generation programs that materially affect the bottom line. Digital marketing skills are a must.
KEY RESPONSIBILITIES:
- Develop, implement, track and optimize our digital marketing campaigns across all digital channels
- Plan and execute all web, SEO/SEM, email, social media and display advertising campaigns
- Measure and report performance of digital marketing campaigns
- Assess against goals (ROI and KPIs)
- Identify trends and optimize spend and performance based on the insights
- Create (in collaboration with a cross-functional team) landing pages that convert
- Plan, execute and measure experiments and conversion tests
REQUIREMENTS:
- Proven experience in planning and executing digital campaigns
- Track record of delivering successful lead generation programs and achieving results
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in building and optimizing landing pages
- Solid knowledge of Google Analytics tools
- Experience in setting and optimizing PPC campaigns
- Passionate about innovation, Silicon Valley, and emerging technologies
About SVIC:
Silicon Valley Innovation Center, a fast-growing, young, innovative company that offers unique solutions and services. Introduce customers to cutting-edge technology innovations and emerging trends (AI, AR/VR, FinTech, AutoTech and many more) emanating from Silicon Valley. Work with senior executives and Board Members of multibillion-dollar companies from all over the world to help businesses turn disruptive threats into growth opportunities.
