Lead Generation Marketing Manager

SAN MATEO, CA

DESCRIPTION

Our ideal candidate will have an in-depth understanding of end-to-end demand generation strategies and a proven track record in building, executing, and delivering high impact, ROI-driven lead generation programs that materially affect the bottom line. Digital marketing skills are a must.

KEY RESPONSIBILITIES:

  • Develop, implement, track and optimize our digital marketing campaigns across all digital channels
  • Plan and execute all web, SEO/SEM, email, social media and display advertising campaigns
  • Measure and report performance of digital marketing campaigns
  • Assess against goals (ROI and KPIs)
  • Identify trends and optimize spend and performance based on the insights
  • Create (in collaboration with a cross-functional team) landing pages that convert
  • Plan, execute and measure experiments and conversion tests

REQUIREMENTS:

  • Proven experience in planning and executing digital campaigns
  • Track record of delivering successful lead generation programs and achieving results
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in building and optimizing landing pages
  • Solid knowledge of Google Analytics tools
  • Experience in setting and optimizing PPC campaigns
  • Passionate about innovation, Silicon Valley, and emerging technologies

About SVIC:

Silicon Valley Innovation Center, a fast-growing, young, innovative company that offers unique solutions and services. Introduce customers to cutting-edge technology innovations and emerging trends (AI, AR/VR, FinTech, AutoTech and many more) emanating from Silicon Valley. Work with senior executives and Board Members of multibillion-dollar companies from all over the world to help businesses turn disruptive threats into growth opportunities.

Silicon Valley Innovation Center
We help global corporations grow by empowering them with new technologies, top experts and best startups
Get In Touch
Our Location