In business today a key challenge is to generate not just new ideas but new ideas that have real commercial value. But where do these ideas come from? Should we look to make incremental improvements on already established products or is it better to dive into completely new domains and start from scratch? By studying trends and technologies in markets across the world, can we jumpstart our own innovation process?
To answer those questions and more we’ll be joined by Julian Nolan, the founder and CEO of Iprova. Since its founding in 2010, Iprova has been coming up with new inventions by using machine learning to analyse real-time data from a variety of seemingly unrelated fields. Julian will share why the emergence of machine learning challenges traditional notions of what it means to innovate.