The digital age is driving retailers and brands to not only rethink how they do marketing, but to rethink their entire business model. This is visible in market after market where the smartphone has become the focal point of consumer attention. In this environment we see three key trends emerging: big brands are joining forces, digital and physical channels are blurring and retailers are inventing occasions to drive sales.
What do all these changes mean for brands? How should they react and to whom can they turn to build the partnerships which are essential for success? Join us for this SVIC interview as Aprajita Jain, Brand and Digital Marketing Evangelist at Google, answers these questions and more. Aprajita works with Google’s most sophisticated advertisers and collaborates closely with sales teams to grow their brands through digital marketing and the smart use of technology.
Watch our Facebook Live interview here at 10 am PDT / 6pm GMT on January 23. No registration required.