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Lead Generation Marketing Manager

SAN MATEO, CA

Our ideal candidate will have an in-depth understanding of end-to-end demand generation strategies and a proven track record in building, executing, and delivering high impact, ROI-driven lead generation programs that materially affect the bottom line. Digital marketing skills are a must.

RESPONSIBILITIES:

Develop, implement, track and optimize our digital marketing campaigns across all digital channels
Plan and execute all web, SEO/SEM, email, social media and display advertising campaigns
Measure and report performance of digital marketing campaigns
Assess against goals (ROI and KPIs)
Identify trends and optimize spend and performance based on the insights
Create (in collaboration with a cross-functional team) landing pages that convert
Plan, execute and measure experiments and conversion tests

REQUIREMENTS:

Proven experience in planning and executing digital campaigns
Track record of delivering successful lead generation programs and achieving results
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in building and optimizing landing pages
Solid knowledge of Google Analytics tools
Experience in setting and optimizing PPC campaigns
Passionate about innovation, Silicon Valley, and emerging technologies

DESIRED SKILLS AND EXPERIENCE:

Lead Generation Marketing, Social Media Email, Marketing Customer, Relationship Management (CRM), Social Media Marketing, Digital Marketing, Event Planning, Integrated Marketing

ABOUT SVIC:

Silicon Valley Innovation Center, a fast-growing, young, innovative company that offers unique solutions and services. Introduce customers to cutting-edge technology innovations and emerging trends (AI, AR/VR, FinTech, AutoTech and many more) emanating from Silicon Valley. Work with senior executives and Board Members of multibillion-dollar companies from all over the world to help businesses turn disruptive threats into growth opportunities. 

info@svicenter.com 1-650-274-0214
mautic is open source marketing automation