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THE RISE OF CONSUMER EXPECTATIONS AND HOW BRANDS ARE ADAPTING
How smart brands are winning consumer loyalty through technology
Brand and Digital Marketing Evangelist,
ABOUT THE WEBINAR
Fortunately, we live in times where technology can be leveraged not only to understand consumer expectations but also to respond to their needs with solutions that have technology at their core. The brands that take the leap of faith early and invest in assistive technologies are the ones winning consumers' hearts and wallets.
Join us for this webinar with Aprajita Jain, Brand and Digital Marketing Evangelist at Google, as she explains how consumer behavior has undergone a rapid change and highlights examples of brands that are reimagining how they appeal to consumers with high expectations.
- About the consumer behavior changes that have taken brands by surprise
- Why it is important to rethink how you approach these consumers as a brand
- How leading brands are using technology to meet and exceed consumer expectations
ABOUT OUR GUEST
Digital Marketing Evangelist at Google and works with their most sophisticated advertisers to
help them improve their Digital Brand building strategies grounded in consumers’ wants and
needs. She collaborates closely with sales teams to help solve these customers’ business
challenges and grow their brands through digital marketing and the smart use of technology.
In her prior roles she has focused on various Performance Marketing solutions, including
Search, Dynamic Remarketing, Prospecting and Mobile solutions for some of Google’s largest
advertisers in the Retail and Travel industries.
Aprajita earned her Bachelors and Masters degrees in business administration from the
University of Saarland in Germany and has also attended the MBA Marketing curriculum at the
Haas School of Business at the University of California, Berkeley and The Wharton School of
Business at the University of Pennsylvania. She is a die hard Bollywood fan, movie critic, blog
author, baking enthusiast and dancer. She speaks four languages which makes her hobby of
traveling the world a lot easier.