BUILDING SMART BRANDS IN THE DIGITAL ERA
Interview with Aprajita Jain, Brand and Digital Marketing Evangelist, Google
ABOUT THE INTERVIEW
The digital age is driving retailers and brands to not only rethink how they do marketing, but to rethink their entire business model. This is visible in market after market where the smartphone has become the focal point of consumer attention. In this environment we see three key trends emerging: big brands are joining forces, digital and physical channels are blurring and retailers are inventing occasions to drive sales.
What do all these changes mean for brands? How should they react and to whom can they turn to build the partnerships which are essential for success? Join us for this SVIC interview as Aprajita Jain, Brand and Digital Marketing Evangelist at Google, answers these questions and more. Aprajita works with Google’s most sophisticated advertisers and collaborates closely with sales teams to grow their brands through digital marketing and the smart use of technology.
Watch our Facebook Live interview here at 10 am PDT / 6pm GMT on January 23. No registration required.
ABOUT OUR GUEST
Digital Marketing Evangelist at Google and works with their most sophisticated advertisers to
help them improve their Digital Brand building strategies grounded in consumers’ wants and
needs. She collaborates closely with sales teams to help solve these customers’ business
challenges and grow their brands through digital marketing and the smart use of technology.
In her prior roles she has focused on various Performance Marketing solutions, including
Search, Dynamic Remarketing, Prospecting and Mobile solutions for some of Google’s largest
advertisers in the Retail and Travel industries.
Aprajita earned her Bachelors and Masters degrees in business administration from the
University of Saarland in Germany and has also attended the MBA Marketing curriculum at the
Haas School of Business at the University of California, Berkeley and The Wharton School of
Business at the University of Pennsylvania. She is a die hard Bollywood fan, movie critic, blog
author, baking enthusiast and dancer. She speaks four languages which makes her hobby of
traveling the world a lot easier.