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How can Design Thinking help you START Innovating.


A lot has been told about Design Thinking in the past and rightly so. It has been known to inspire people from all walks of life and across multiple sectors. However, in this age of technological revolution, it is now more than ever to include this kind of innovative and inspiring methodology in your strategy to ensure sustained growth.

Design thinking is one of the most successful tools to develop an innovative way of thinking. It is known for the human touch it adds to the way you think instead of relying on historical data for decision making. The underlying idea behind it is to have a customer centric approach towards problem solving that in turn helps generate unique innovative solutions.

You might already be using Design Thinking in some or the other way. Here are 5 quick practical tips by John Bradshaw, Director of Strategic Alliances, Radius that would help you get going on your latest idea.


How to get from napkin sketch to a multimedia proof of concept working digital prototype in five weeks.

Lost Time – The Innovation Killer

Lost time represents the most destructive killer of innovation success. This is why the stories of ideas getting funded at Silicon Valley VC hot spots such as Coupa Café in Palo Alto, Café Borrone in Menlo Park, and Buck’s of Woodside in Palo Alto are memorialized. Time to market matters, as does market timing. For VCs, moving quickly, often based on an entrepreneur’s coffee stained napkin sketch, can mean the difference between the next big thing or the next big bust.

Avoiding ‘Oops’

Innovation stakeholders, whether a VC, an entrepreneur, a product manager, or a team lead do not want to hear, ‘Oops… we should have thought of that earlier.”

Is a compelling story told by an entrepreneur the only thing a VC invests in? Will this napkin sketch work in the real world? Does this team know how to use ethnographic studies, market surveys and human factor analysis to confirm the monetizable value that is created by their solution? Does this team have the necessary technical and business knowledge to turn this great idea into reality? Do they know how to create more than a breadboard prototype? Do they understand DFM? Can they manufacture the pre-orders in their crowd funding campaign and then scale to a global market? 

What if the answer to any of these questions is NO?

Mitigating Risk

Innovation. Delivered. It’s more than a marketing tagline – this is what we do, and have done for two decades. Radius works as one functional team using our 4D approach: Discover, Design, Develop & Deliver. Our team is ready to step in at an early stage of new product development to ensure that startups stay on track and benefit from the latest developments in industrial design, UX, robotics, and more. By leveraging new emerging technologies, startups can deliver a better brand and user experience for their customers and can scale their prototypes for low volume assembly and/or mass commercialization with less risk.

Liked the tips? Read the complete list here

Also, Design thinking is one of the main tools being used for Digital Transformation in a company. To know more about the latest trends and best practices in digital transformation for your company visit 1-650-274-0214